Can a company today survive on inbound marketing? Why or why not? What is the role of outbound marketing?

Hi Everyone.

I'm very much of the belief that most humans (if not all humans) are naturally skeptical (which doesn't mean they're not gullible, but that's a different story) especially when it comes to making an investment. Assuming that most people are naturally skeptical coupled with the fact that most humans resist change, it can be incredibly hard to get a majority of the population to fully commit to new technology as an investment. Even if  the technology is proven to work, people still have a hard time making the step to part with their money.

That being said, out bound marketing is a term that represents going out into society, talking with people face-to-face and explaining the details that make people skeptical. One of the most important aspects of outbound marketing which will be the foundation of my solar panel sales is getting prototypes into the hands of key, influential people. I need to get a solid working system, beyond a prototype phase, into the hands of a person or group that will use the solar panel technology (which I'll give them for free as a part of an out bound marketing technique) and will create natural in bound marketing. The person/group will be so happy with their service and system production that they will go tell people and be willing to talk to people as living proof that my solar panel technology really does work. That's the plan at least...

In conclusion, out bound marketing is a necessity for developing a successful business. In bound marketing is something that should happen naturally based on the success of the out bound marketing technique.

-Brendan